WB Mills attorneys work closely with clients to develop strategies that protect and maximize the full value of their brand. Todays businesses increasingly utilize various types of mass media and marketing schemes to promote their goods and services or their name and invest a great deal of time and money into developing said name, commonly known as a brand. Once the business has invested their time and money into developing a brand(s), the business must protect that brand(s), because the brand becomes associated with the business and as such the good will and reputation of the company becomes linked with the reputation of the brand.
Trademark registration procurement is the best way to protect the companys good will, reputation and investment. Further, WB Mills attorneys help clients protect their trademarks and defend against allegations of trademark infringement through litigation.
WB Mills attorneys have experience with the following:
- Strategic branding counseling
- Filing applications to obtain registrations from the USPTO
- Domain name strategy counseling and protection
- Cancellation or Opposition Proceedings before the USPTO Trademark Trial and Appeal Board
- Assignments and due diligence
- Trademark and trade dress counseling
- Trademark Litigation